Advertisers Use a DSP to facilitate the process of ad buying and a DMP to utilize third-party user data (brands can merge first- and third-party data to strengthen targeting capabilities). The primary distinction between an ad network and a DSP is that DSPs have the technology to determine the value https://altbookmark.com/story19164948/betrugspr%C3%A4vention-grundlagen-erkl%C3%A4rt